In 2001, Japanese consumer giant Sony and one of major Swedish telecommunication player Ericsson decided to restart mobile manufacturing together under the brand name Sony Ericsson. The end result of combined expertise of Ericsson’s technological knowledge and Sony’s finesse in consumer electronics is now for everyone to see. Presently, Sony Ericsson is one of the fastest growing mobile vendors and world’s second most profitable mobile manufacturers.
This exceptional growth mainly attribute to the rise in the demand of high end mobile phones. Ericsson being in the thick of matters during cellular phone evolution with many innovations to its credit provided the sound technologies while Sony with its acumen in music players, camera and LCD display played its part. This union has resulted in many innovations that changed the whole dynamics of the mobile phone market.
Probably the most successful Sony Ericsson mobile phone line up is the Walkman series. In an age when mobile users were still dabbling with polyphonic or even Mp3 ringtones, Sony Ericsson came up with Walkman phones – a line up of fully evolved music mobile phone. Walkman created a rage especially among the young mobile phone users that refuse to subside even today. Taking advantage of the reputation of the Walkman brand, Sony Ericsson now are virtually ruling the music mobile scene.